Mindful Iterations
I’m working from home today so I can sign for my MacBook Pro. My honey contributed to my MacBook fund as an early birthday present. My birthday is in August, so it’s a very early birthday present. 
It’s my first Mac and I’m very giddy and excited.
It’s no secret to anyone who knows me, that I love technological toys. But, this isn’t just any technological toy – it’s a MacBook Pro! As a consumer, I find it interesting to see just how marketing works and how Apple has it down.
“My Mac will make me a better programmer.”
“My Mac will make me more productive.”
“My Mac will make my computing life easier.”
These are the stories the marketing genius of Apple wants me to believe. I know logically that my productivity and skill are solely in my hands. But, there’s a still an excited 34-year old kid who keeps looking out the window for the Fed-Ex truck to arrive because she’s just a little curious as to whether the myth and the magic is true; even a little bit.
Stepping back even further, the other strong marketing message surrounding Macs is that they just work the way you want them to. This is a message echoed by most Mac owners. No wonder Apple has such success! How often is it that you have a company’s marketing message line up with their consumers’ mouths?
The PC image we’ve been sold is clunky and not so elegant. As a friend of mine explained, a Mac is a nice car that gets you places without fuss. A PC with Linux (the OS I use when on a PC) requires that you spend nights in the garage under the hood. That statement lines up with Apple’s marketing message. And again, how rare is that? When the mouth of the consumer carries the message of the brand? I mean, how often do you hear people say, “Wow, that’s some mighty high quality Angus beef,” about a fast food burger? You don’t. Or, at least I don’t.
But, I digress as that can be a whole other post. In the meantime, I think I’ll just keep peeking my head up here and there, looking out the window for that Fed-Ex truck to arrive.
It’ll be interesting to see whether or not I become a better or more productive programmer. If so, maybe it’ll be because I enjoy using the new system. It’ll also be interesting to see if I become vehicle for the message of the Mac.
What are some of your favorite marketing stories?
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